PSA Assignment

Examples

The Girl Effect PSA- http://www.youtube.com/watch?v=WIvmE4_KMNw

The PSA is attention-grabbing and actually kept me wanting what the reason why I had to wait as words flashed across that described the overall theme (the theme appeared at the end).

3 funny PSA's-  https://www.youtube.com/watch?v=0L2hDkxHvbA

The PSAs were funny, in a way, and even worse...they were all endorsed by a dubbed 'AD-HD council'. They were all attention-grabbing that made me wonder what would happen next (and actually wait for an outcome). 

How to Write A Public Service Announcement article

I think the article is very explanatory on how to create an effective PSA, and suprisingly, I never knew that creativity wasn't one of the things that people needed to create an effective one. I now know that in order for a PSA to be concise in its message, the PSA needs to first focus on the results, and not take a multitude of alternative routes to get to the result in the first place. Emotion (sadness is a common theme) needs to also focus on one 'core' message.

My PSA

• The key points I will emphasize will be about how the places we live, work, and go to school give off emissions that is harmful for our environment, and in the long run, most of these buildings will continue to harm the environment in the long-run during its life stage (it even does that during the construction of the building). 
• Audio-I think something that is intense (end-of-the-world theme); I think visuals would be clips similar to that type of theme
• My PSA will be comedic, but at the same time one that has a message and full of awareness
• Starts with text (probably Star Wars themed text), coinciding with intense/climatic audio, and footage of the world spinning, with voice speaking over clip (rest of it is still in the planning stage).

Capstone Project Statement of Intent

• My goal in my capstone project is to find a way to make people aware of the excessive energy consumption that houses, shopping centers, office buildings, schools, and many other buildings. A person can really make a change by finding a way to reduce the amount of water usage while, for example, brushing their teeth or even taking a shower - the of energy consumption, anywhere and everywhere in the home, can be reduced if an individual is more aware. To add to that, I'm going to research in-depth on the architecture (my intended major) side of the energy consumption (during construction and after construction, during a building's life-span).
• This excessive energy consumption does correlate directly with carbon emissions and other harmful substances that go into the air. This, in return, contributes to the overall global warming that has been impacting the planet everyday. 
• I will be focusing more on the architecture side of things, and may even lean towards a broader perspective when looking into the impact buildings have on the environment (i.e. include some landscape architecture, environmental design/science, urban planning, etc.).
• The reduction of energy consumption, even if the home or building is not LEED certified, can happen by reducing the energy consumption where it matters. Only then will not only will this help the community, but the planet as a whole.